Language

In some of the books I have read, language is discussed as this strong yet holey thing that we use to interpret and share our experiences with others. In class we discussed how it can be used to draw emotion from past experiences of our audience. By using strong adjectives, we can make the audience feel nostalgic by simply mentioning a certain product. Once we start the chain, the audiences mind wanders and they end up feeling the emotion they have tied to that product.