Class on March 23rd

Class on March 23rd

A.I.D.A stands for Attention, Interest, Desire, Action. It is a little acronym that sort of sets the structure for most advertising styles. It begins with getting the attention of the audience. It can be anything from bright colors to a loud noise. “Hey you!” was what we were given in class. The second part is addressing their needs. (“You want”) I couldn’t help but think of infomercials during class. It reminded me of someone selling a cheap closet organizer. I use cheap knowing how Prof. Jenkins feels about it. I could imagine a voice saying “HEY! TIRED OF HAVING A MESSY CLOSET? HOLY CRAP! LOOK AT THIS THING! NOW ALL YOUR CLOTHES WILL BE TURNED INTO ORGANIZEABLE ONE-INCH CUBES! TO THE POWER OF 3! STACKABLE!” The next stage in the acronym is Desire. It involves letting them know that you have the answer to all of their problems. Now they can relax and not have to worry about silly problems like life. “I’ve got”, we were told to remember. The last letter in A.I.D.A, is in fact an “A”. This “A” stands for action. Telling the audience to buy now. It was stressed that we persuade them to buy immediately. We talked about “limited time offers” and how people feel more inclined to buy something when they feel like now could be their only chance. It is sad to think that people would actually believe that they are getting some sort of rare memorabilia or item from a TV station or store. I was reminded of watching the first four minutes of infomercials on Saturday afternoons. Every week the same one would come on and the same timer would always be on the bottom left hand of the screen. It’s strange to think that people still believe these things.