3/19

We were discussing an ad campaign made up by the class about corn. We were discussing the views of three different age groups; College folk, Family folk, and retired folk. The collegians we decided, from experience, were lazy, young, busy, had a lot of energy, and were curious and tempted to rebel. The family folk were thinking about budgets, appreciate together time, and are thinking about more than one person at a time. The retired people are concerned about their health. They have money likely saved up from the past and are looking for something to tell them they will live to see another day. (Last part is a little grim). I laughed to myself when thinking about the needs of college aged people and applying them to an ad for corn. I pictured a slurpable tube of creamed corn that came in a bright yellow box with 6 tubes in it. They need something portable, check. The ad would have a kid studying and slurping on the tube, another running and slurping the tube, and have another shot of a whole group of people slurping the tubes. I figure the whole slurping part would remind them of their childhood, bring a whole nostalgia thing to the product.