Fear

Today we touched briefly on fear. I never thought about how ridiculous home security commercials are. They usually show some white woman, home alone at night, lying in bed or reading a book. All of the sudden a man smashes her window and she springs to life. Luckily the thief has some sort of auditory infection, so he must flee the scene immediately. I usually would see these commercials when I was younger. Sitting at home with my mother after kindergarten watching soap operas, they would come on pretty frequently. I don't see them anymore, or perhaps I am just watching at the wrong time. The only people who would see the commercials are people staying home during the day. Be it they are old, taking care of children, or simply out of work, the commercial plays on the vulnerability of the target audience. If they are able to stay home during the day, that must mean someone else is often absent from the home. Which means they are likely alone at night sometimes too. It's a little sad that they scare people into buying a false sense of security, but also a little sad that people assume certain products totally remove certain risks.