Attention

We focused mainly on the Attention part of A.I.D.A. today. Every day we are subjected to thousands of advertisements. Each one trying to grab our attention more than all the others. Trying to get everyone to buy it’s product, even though more than likely it serves no function at all. The billboards along streets are like all seeing eyes, piercing down at the petty mortals below trying to use their powers to control our brains. Okay, maybe they aren’t that bad. However, walking below them I always feel a little weary. I can hear the wood snapping in my head and then picture my body disappearing to a loud thud and dust shooting out in all directions. I have that same fear of trains. On I-70, just W of the Noland Road exit, there is a railroad bridge that crosses above the highway. I drive under it two times a week. I go out to my parents for dinner each Sunday. Returning home, there is usually a train crossing this bridge as a approach it. I can always imagine it tipping over as I go underneath and smashing my car.
I guess if an advertiser really wanted to get my attention fully and quickly, all they would have to do is put a train whistle in their ad. Not only would they have my attention immediately, they would have started a crazy chain thought reaction in my head. And knowing me I would likely end up tracing my thoughts back to the ad. I drink a lot of Coke around Christmas time.