Abstract words are words that tell. We were given the example “love. Concrete words show. Words like fluffy, tiny, and happy could be considered concrete. The benefit of concrete words is that they contain dual coding. By showing instead of telling, it is more memorable.
We were also shown the ladder of abstraction, and were shown the example beginning with “asset”. From asset we went to investment, to security, to equity, to stock, to common stock. We went from something vague, to something very specific. These specific terms make stories flow better, make them seem more believable, and use dual-coding to spark emotion in the audiences’ mind.
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